Brittany Berger

Hey there! Like I mentioned in my last email, I’m taking you through a series on how to remix and repurpose content during live launches, promotions, and marketing campaigns. To start, we’re talking about one of my favorite elements of the content remix method framework: The greatest hits series. What’s a greatest hits series? If you haven’t heard me talk about it before, here’s the definition: A greatest hits series is a strategically curated series refreshing and repurposing your best or...

Hey there! Over the next few weeks, I want to talk about launches. Launches used to overwhelm the crap out of me. Even though my business model has never heavily relied on launches, the pressure and stakes still always seemed so high. But I’ve realized recently that when I relaunched the membership in my other business late last year, it was the first time I ran a launch campaign where: I wasn’t so stressed that it impacted my health I didn’t have to work so much that, again, it impacted my...

Hey there! Over the past few weeks, I’ve read, watched, and listened to dozens of posts, podcasts, and videos about peoples 2023 reflections and 2024 goals and plans. (I’m SUCH a sucker for this “genre” of content lol. Do you eat them up as much as I do?) And as I have, I’ve noticed a common theme: People finally feeling “back” for 2024. So many people I follow or subscribe to have said something about how this is the first year they feel like their work capacity is somewhat back to what it...

Hey there! “That’s not really what I mean by funnel.” I was talking to a service provider about her content strategy recently, when she stopped me after I had used the phrase “sales funnel.” She didn’t think she had a sales funnel, she said. “I don’t really want to have things like endless upsells and downsells and stuff like that, and I’m not even sure how they’d fit my business.” That’s when I explained that how I view funnels…is…not that. And since I use the phrase in emails and stuff,...

Hey there, This wasn’t the email I’d planned & started for today…but that one’s not done yet, and I’ve been thinking about something that reminded me of this old draft. So I decided to update and finish it! I have this database called my “Smile File” of things that cheer me up when I’m in a funk. And lately, I keep returning to the same smile file entry over and over again: Christine Baranski’s performance of Does Your Mother Know in the Mamma Mia movie. 😍 The silliness and joy she dances...

Hey there, Have you ever been told that the secret to being consistent with content marketing is batching? I’m guessing you have. Because it’s one of THE most common pieces of mainstream content advice for online business owners. And…I hate it. Especially when the advice is given to anyone new-ish to content creation. Here’s why: You need to start with the basics. Or as I once put it in a podcast interview…you’ve gotta crawl before you can batch. If you decide to batch at all! It’s not the...

Hey there, When it comes to content marketing for small business owners, there’s a phenomenon I call the consistency conundrum. The consistency conundrum is based on 2 truths: All other things being equal, content marketing is more successful when it’s more frequent and consistent. Trying to build up frequency and consistency makes it really hard to keep all other things equal. Creating effective content is hard enough. It takes experimentation, effort, and time. Once you’ve learned how to do...

Hey there, I want to continue the conversation we started last week, about making sure you’re optimizing for conversions when you’re creating content. Because as bad as the problem of unstrategic content creation is, the problem of unstrategic content repurposing is even worse. It’s why I started this business in the first place. Way back in 2016-2017 was when I first started noticing the problem. This was when gurus like Gary Vee first started talking about how you should “turn 1 video into...

Hey there, I spent about half my work time in the SaaS/tech world, which means I hear a LOT of buzzwords and jargon. Most of the time, it doesn’t really mean anything. It’s just a fancier way to say something simple, used because the speaker/writer thinks it makes them sound smarter (it doesn’t). But in some rare cases, I come across a piece of jargon that makes me go, “yeah, actually we do need a phrase for that.” There are two specific examples of that I want to talk about today:...

(If you prefer reading reading longer pieces in its own browser tab, there's a web version here.) Hey there, I refuse to be a hot take content machine. One part of my minimalist content marketing values is not forcing myself to be a “hot take machine” for the sake of algorithms and timeliness. So when Threads first came out, while I started posting right away, I wanted to take my time to think through things before… Making any firm decisions about my content strategy Publishing any...